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Contents: Part I : Historical Dimensions * Emergence of Modern Mass Tourism * Psychological Dimensions of Travel * Economic Dimensions * International Dimensions * The Organisation of Tourism * International Tourism Organisations Part II: Tourist Accommodation * The Role of the Travel Agency * Tourism Planning and Development * Marketing for Tourism * Marketing communications * Tourism in India * Glossary of terms * International Tourism Organizations * Tourism Periodicals * Institution Imparting Training in Tourism * Index
| Additional features | |
|---|---|
| Author | A. K. BHATIA |
| ISBN | 9788120724297 |
| Pages | 440pp |
| Size | |
| Binding | 5.5"x8.5" |
