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Tourism Development : Principles & Practices

350.00
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PRODUCT CODE: STNG-9788120724297

Contents: Part I : Historical Dimensions • Emergence of Modern Mass Tourism • Psychological Dimensions of Travel • Economic Dimensions • International Dimensions • The Organisation of Tourism • International…

A. K. BHATIA
9788120724297
440pp
5.5"x8.5"

Contents: Part I : Historical Dimensions • Emergence of Modern Mass Tourism • Psychological Dimensions of Travel • Economic Dimensions • International Dimensions • The Organisation of Tourism • International Tourism Organisations Part II: Tourist Accommodation • The Role of the Travel Agency • Tourism Planning and Development • Marketing for Tourism • Marketing communications • Tourism in India • Glossary of terms • International Tourism Organizations • Tourism Periodicals • Institution Imparting Training in Tourism • Index

Additional features
AuthorA. K. BHATIA
ISBN9788120724297
Pages 440pp
Size
Binding5.5"x8.5"