THE BUSINESS OF TOURISM: Concepts and Strategies (new revised edition)

Travel and tourism is one of the world's most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism -- Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume.

A. K. Bhatia was a senior official in the Ministry of Tourism Government of India, for more than two decades. As Deputy Director General, he was responsible for the marketing of Indian tourism in different parts of the world and as field officer he has had several assignments in the India's overseas tourist offices at Brussels, Paris and Geneva. He represented the Ministry of Tourism at various international conferences. After obtaining a postgraduate degree from the University of Delhi, he acquired advanced Postgraduate Diploma in Tourism Marketing from the University of Viterbo, Italy. He had earlier co-ordinated and taught Tourism Management to postgraduate students at Delhi University for several years. He has also been associated with the Indian Institute of Travel and Tourism Management, Ministry of Tourism and several other institutes imparting training in travel and tourism management.