Social Media in Business and Governance

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PRODUCT CODE: STNG-9788120781740

Contents: • Preface • Social Media: An Introduction • Facebook • LinkedIn • YouTube • Pinterest • Twitter • Obama and Olympics • SEO and SMO • Towards Social Media…

AuthorK. M. SHRIVASTAVA

ISBN9788120781740

Pages280pp

Size

Binding5.5"x8.5"

Contents: • Preface • Social Media: An Introduction • Facebook • LinkedIn • YouTube • Pinterest • Twitter • Obama and Olympics • SEO and SMO • Towards Social Media • Policy and Guidelines: Businesses • Harvard University Guidelines • Guidelines for News Organisations • Government Guidelines • Social Media and Crisis Communication • Glossary • Further Readings • Index