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Contents: Principles of Marketing Management • Marketing Environment • Buyer Behaviour • Business Markets and Business Buyer Behaviour • Marketing Research Including Motivation Research • Marketing Research for New Ventures • Marketing Segmentation, Targeting and Positioning for Competitive Advantage • Measuring Demand and Sales Forecasting • Marketing Functions • Product Planning • Pricing Products • Communication and Promotion Strategy • Advertising • Personal Selling • Relationship Marketing • Channels of Distribution • Marketing Strategy • Rural Marketing • International Marketing • Cross-Cultural Dynamics and Marketing • Marketing and Society • Retail Marketing • Green Marketing • Marketing of Services
| Additional features | |
|---|---|
| Author | BISWNATH GHOSH |
| ISBN | 9788120789890 |
| Pages | 456pp |
| Size | |
| Binding | 6.75"×9.5" |
