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Foreword • Prologue • Acknowledgements
• Preface • Creativity in the World of Commerce •
Creative Digital Disruptions • Learning Organisations
and Creativity • Commercial Landscapes, Cyberscapes
and Mindscapes • Creativity Imperatives • Context of
Creativity • Designing Integrated Creative Strategy •
Customers, Competition and Creativity • Economics
of Creativity in Commerce • Creative Management •
Epilogue
| Additional features | |
|---|---|
| Author | Saumya Sindhwani |
| ISBN | 978 81 207 9498 6 |
| Pages | 302pp |
| Size | 5.5"× 8.5" |
| Binding | Paperback |
