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Contents: • Foreword • Preface • Our World of Travel and Tourism • How Tourism Operates: Role of Travel Agencies • Organisation of Tourism: Role of the Government • Passenger Transport • Air Travel and Tourism • Information Technology and its Impact on Travel Industry • The Hospitality Industry: Tourism and Hotels • Tourism Marketing, Advertising and Public Relations • Tourism: Blessing or Blight • India—A Tourist Destination • Travel Lingo • Bibliography • Index
Additional features | |
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Author | PRAN NATH SETH & SUSHMA SETH BHAT |
ISBN | 9788120724822 |
Pages | 280pp |
Size | |
Binding | 5.5"x8.5" |