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A. K. BHATIA International Tourism Management

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PRODUCT CODE: STNG-9788120724129

Contents: Historical Development • Travel Motivations • Nature and Components of Tourism Industry • Travel and Tourism Statistics • The Role of the State in Tourism • Marketing Concepts and…

A. K. BHATIA
9788120724129
560pp
5.5"x8.5"

Contents: Historical Development • Travel Motivations • Nature and Components of Tourism Industry • Travel and Tourism Statistics • The Role of the State in Tourism • Marketing Concepts and Strategies in Tourism • Marketing Communication • Travel Retailing • Business Tourism • Travel Industry Fairs • Information Technology in Tourism • International Tourism Organisations • Tourism Planning and Development • Accommodation Industry • Tourist Transport • Economic Dimensions of Tourism • International Tourism Organisations • Publications of International Organisations • Tourism Periodicals • Institutions Imparting Training in Tourism • Glossary • Bibliography • Index

Additional features
AuthorA. K. BHATIA
ISBN9788120724129
Pages560pp
Size
Binding5.5"x8.5"